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Our Big Deal Story

To put it bluntly, the burger-loving public has been served up a jumbo-sized fraud. They’ve been led astray with the lie that you can turn a regular burger into a “barbecue burger” just by ladling some sauce on top of it. Sorry, but no. A true barbecue burger can only come from a restaurant with a wood-burning smoke pit at its center. That’s where Big Deal Burger was born.

As the brainchild of the culinary team of Dickey’s Barbecue Pit, only Big Deal Burger combines a classic, old-fashioned carhop hamburger with a heaping helping of Dickey’s legendary pit-smoked meats and toppings right smack on top. Is it a burger? Is it barbecue? It sure as hell is. And our sides and extras, like signature loaded fries, are just as unique. So, forget the flavorless frauds and fancy-pants “gourmet” burgers that just don’t stack up. If you want a burger with the pit-smoked flavor of Dickey’s Legit. Texas. Barbecue™., the only real deal is a Big Deal Burger.

Are you interested in opening your own Big Deal Burger location? When you join Dickey’s Restaurants Brands as an owner, you are also becoming a member of a worldwide family. Our owner/operators are supported much like when the original Store Number One was expanded to other neighborhoods in North Texas.

Today, restauranteurs have an opportunity to grow their brands beyond Dickey’s Barbecue Pit and take on exciting new concepts in lucrative categories such as burgers and wings. Dickey’s Restaurant Brands is always innovating, so don’t be surprised when another great new restaurant opens in a market near you.

For more information about franchise opportunities, visit
The first Dickeys Barbecue restaurant